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Purple Monday: Fifth in a Series

Moody and dramatic, purple is the traditional color of kings and queens. It is said that during the Renaissance, purple was a rare dye that only royalty could afford; therefore, the color denotes wealth and sophistication.

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Graphic Recording

A Beautiful Mix of Art and Commerce
I’m intrigued by graphic recording, a unique creative service that's going strong worldwide at meetings and conferences. It relieves PowerPoint boredom (hooray) by getting everyone more involved. During the conference, an artist works rapidly to create large drawings (typically 4'x 8') depicting the discussion between the participants. The work is then photographed and the digital images are disbursed to the participants.

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Yellow Monday: Fourth in a Series

"Why do two colors, put one next to the other, sing? Can one really explain this? no. Just as one can never learn how to paint." – Pablo Picasso

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Web Design: Before & After

Re-Designing a Website with CMS
It's been a long time since we've developed a website that didn't have a content management system, whether as WordPress, Drupal or Joomla. A CMS makes it so much easier for the client to make updates. Have you thought about it for your company's site? Here's how we developed a CMS site for one of our clients.

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Green Monday: Third in a Series

"I won't eat anything green." – Kurt Cobain

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Tweaking vs. Re-Design

SitScape, Inc. is in the process of tweaking their brSitScape logo snippetand: Updating the logo was the first order of business. The original logo was outdated.

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Red Friday: Second in a Series

This week's color study is on powerful, dangerouPantone 185s red. Red is primary and is the warmest color. Red makes you hungry (ever notice how many restaurants use red in their logo?), and enhances your attention to detail. It's historically acknowledged as a "power" color in politics and fashion.

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Blue Monday: First in a Series

I'm starting a series of posts about color and how it's used in branding. Let's kick Volkswagen logo off this week with blue. When asked what is their favorite color, the majority of people answer, "Blue". Blue toothbrushes are the top sellers!

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Are You Ready to Start a Blog?

A company blog is just one way to increase your corporate profile, drive traffic to Blog imageyour website, and (possibly) be recognized as a thought leader in your field. It's only part of your marketing strategy, though, and don't underestimate the time it will consume – big chunks of time to research, write and publicize your posts.

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Typography: Making the Letters Dance

“. . . In a well-made book, where designer, compositor and printer have all done their jobs, no matter how many thousands of lines and pages, the letters are alive. They dance in their seats. Sometimes they rise and dance in the margins and aisles.”  – Robert Bringhurst, The Elements of Typographic Style

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