When Is It Time to Update Your Brand?

YD blog brand car

Remember when your brand was shiny and new? Branding materials are always reflective of the design norms prevalent at the time they were created. You may think your brand is timeless, but it’s easy to become complacent after a few years. Fonts, colors and graphic elements (remember swooshes?) can all show their age in the presence of new design trends.

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Creating An Effective Contact Page

The design of a website's contact page is often neglected – slap together a contact form, address and Google Maps image, and voila! – done. But in fact the contact page is the perfect opportunity to show users that you care about hearing from them: Statistics show that the contact page typically has a high visitation rate. Let's take a look at how you can make that page work for you.

Tweak Your Message

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Posting Team Portraits

A client asks: How important is it to show ourFrank Ockenfels' portrait of Mad Men's Don Draper faces on our website? Should we post photos of the executive team? I always answer "yes" to this question. Viewers like to see the faces of the company leadership alongside their biographies.

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