When Is It Time to Update Your Brand?

YD blog brand car

Remember when your brand was shiny and new? Branding materials are always reflective of the design norms prevalent at the time they were created. You may think your brand is timeless, but it’s easy to become complacent after a few years. Fonts, colors and graphic elements (remember swooshes?) can all show their age in the presence of new design trends.

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What Exactly is Branding?

People can get confused about the term "branding". A brand is just another term for identity in the marketplace. For companies, it's corporate branding – the things that convey your company's personality and that set it apart from the competition.

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