The Power of Branding

Drilled down to the basics, marketing is all about getting noticed. You can do great work, produce a great product, provide the best customer service – but none of that matters if your market isn't even aware of your company's existence.
make or break branding

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The Good Logo

Oreo cookieDesigning a logo is like solving the best puzzle ever. Essentially, I'm distilling a company's story into a simple graphic. Like all good art, the simplicity is a cover for a deeper complexity. There's a mystique and a sense of cleverness about logos; upon closer inspection, you can find hidden patterns and double meanings.

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