When Is It Time to Update Your Brand?

YD blog brand car

Branding materials are always reflective of the design norms prevalent at the time they were created. You may think your brand is timeless, but it’s easy to become complacent after a few years. Fonts, colors and graphic elements (remember swooshes?) can all show their age in the presence of new design trends.

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Baby Blues and Pinks

How do you feel about the colors pale pink and baby blue? If you're like most of our clients, your reaction to using these in your company materials is "no way!" Often seen as childish and too "soft" for business, pink and blue rarely show up in corporate collateral.

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Planning for a Website

laying the groundwork“Opportunity is missed by most people because it is dressed in overalls and looks like work.”
– Thomas Edison

Thinking about a new website, or doing an overhaul of an old one? If it's a first website, it's not unusual to be unprepared for the groundwork that needs to be laid before development and design begins:

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A Word about Word

May I say something about Word? It is not a layout program. No designer wants to produce collateral in Word. It may be in their tool kit, but it's located at the very bottom.

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Why You Need Website Maintenance

We see it all the time: A dynamic, great-looking website is launched, and then . . .  sits there. Why have a website if it's not being used to bring in new customers or service the current ones? It's a head-scratcher for any web developer, and certainly for any marketer.

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The Good Logo

Oreo cookieDesigning a logo is like solving the best puzzle ever. Essentially, I'm distilling a company's story into a simple graphic. Like all good art, the simplicity is a cover for a deeper complexity. There's a mystique and a sense of cleverness about logos; upon closer inspection, you can find hidden patterns and double meanings.

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The Worst Branding Mistake

It doesn't cost more money to make marketing communications consistent, so why don't more businesses do it? Do your company's website and print collateral share similar branding of colors, logos, layouts and fonts – or does each marketing piece look vastly different from the other? We notice this a lot, and you can bet that customers notice, too.

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