Before & After: BerkleyNet Portal Design

We recently completed a long-term web design project for BerkleyNet, a leading provider of workers compensation services. Our task? To completely revamp their heavily-used agent and policyholder web portals.

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Defining Your Brand Personality

Determining your company's personality is a great way to create and manage your brand. Is your corporate profile playful? Wise? Powerful? Quirky? Defining a personality can open up creative ways to develop your marketing collateral and ensure your market recognizes you. It also makes it easier to maintain consistency across web and print materials – just give each piece your corporate personality quiz.

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Are You Ready to Start a Blog?

A company blog is just one way to increase your corporate profile, drive traffic to Blog imageyour website, and (possibly) be recognized as a thought leader in your field. It's only part of your marketing strategy, though, and don't underestimate the time it will consume – big chunks of time to research, write and publicize your posts.

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What Exactly is Branding?

People can get confused about the term "branding". A brand is just another term for identity in the marketplace. For companies, it's corporate branding – the things that convey your company's personality and that set it apart from the competition.

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