January 2015 Archive

Bucking the Trend of Generic Logos

As a designer, I've noticed that there's a trend toward the generic in logo design. The still-popular 'swooshes' from the '90s, overused fonts, people as nature objects – all are cliches. Granted, thousands of business are started every year so we're bound to see copycat logos. But the dumbing down of logos is largely due to the availability of "free" resources on the web.

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