February 2013 Archive

Trademarking Your Logo

Make It Part of Your Business Strategy
The first step in branding is developing a corporate logo. Many companies jump into that process before thinking it through, and one of the risks of not planning ahead is the possibility of trademark infringement. Have you researched your choices for company name? It’s entirely possible someone else already has that name, is doing business in your market space, and exists in the same geographic area.

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Anatomy of a Logo

We recently designed a corporate logo for Compel Visuals, a medical-legal illustration company that provides custom illustrations of surgical procedures, disease and injuries to medical malpractice attorneys. These drawings are are fully researched and highly detailed; they're usually presented in the courtroom to a jury.

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