October 2012 Archive

Blue Monday: First in a Series

I'm starting a series of posts about color and how it's used in branding. Let's kick Volkswagen logo off this week with blue. When asked what is their favorite color, the majority of people answer, "Blue". Blue toothbrushes are the top sellers!

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Are You Ready to Start a Blog?

A company blog is just one way to increase your corporate profile, drive traffic to Blog imageyour website, and (possibly) be recognized as a thought leader in your field. It's only part of your marketing strategy, though, and don't underestimate the time it will consume – big chunks of time to research, write and publicize your posts.

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Typography: Making the Letters Dance

“. . . In a well-made book, where designer, compositor and printer have all done their jobs, no matter how many thousands of lines and pages, the letters are alive. They dance in their seats. Sometimes they rise and dance in the margins and aisles.”  – Robert Bringhurst, The Elements of Typographic Style

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