June 2012 Archive

Negotiation

"In business, you don't get what you deserve, you get what you negotiate."

Times are tough. It's not enough to provide a service; more and more, businesses have to prove the value of their services.  

Read more >

Should We All Be Learning to Code?

I hate to code. I've taken the classes, but my brain doesn't like it.

Read more >

Print: Stayin' Alive

The tremendous media coverage of "new" marketing methods such as web, email, mobile and social media might make you think they are eclipsing traditional print collateral. However, statistics show that professionals are not forsaking print for digital; indeed, print magazines are one of the top forms of media they use. And social media ranks last.

Print is not dead – it has too much going for it.

Read more >

Posting Team Portraits

A client asks: How important is it to show ourFrank Ockenfels' portrait of Mad Men's Don Draper faces on our website? Should we post photos of the executive team? I always answer "yes" to this question. Viewers like to see the faces of the company leadership alongside their biographies.

Read more >