March 2012 Archive

Why You Need Website Maintenance

We see it all the time: A dynamic, great-looking website is launched, and then . . .  sits there. Why have a website if it's not being used to bring in new customers or service the current ones? It's a head-scratcher for any web developer, and certainly for any marketer.

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7 Tips for Effective PowerPoint

The word "PowerPoint" elicits groans from those who have to create presentations and those who have to sit through them. Just say "no" to the torture, and follow these seven tidbits of advice to keep your audience responsive.

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Designing for the Government

We love having a wide variety of clients. A key aspect of our business is recognizing that clients are different, and tailoring the design style accordingly. Government, financial and legal clients pose a special challenge: They must appear trusted and stable, yet not out of touch.

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The Good Logo

Oreo cookieDesigning a logo is like solving the best puzzle ever. Essentially, I'm distilling a company's story into a simple graphic. Like all good art, the simplicity is a cover for a deeper complexity. There's a mystique and a sense of cleverness about logos; upon closer inspection, you can find hidden patterns and double meanings.

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