February 2012 Archive

How Not to Be a Lame Exhibitor

Welcome to planning for a tradeshow. Are you embarrassed by your booth while streams of conference-goers walk on without even glancing your way? If your company shows up at tradeshows with only a brochure, business cards and a seat at the fold-out table, believe me, you look lame. Here's how to gain some self-respect and garner leads:

Invest in a booth display. Skip the tabletop and go for a full 10' x 10' popup, at minimum. The investment is well worth it.

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Our Website's All New

You're reading this on our newly designed website. It wasn't just a refresh; it was more of a demolition. We blew up our old site and started over, adding portfolio slideshows, case studies, and this blog. There's nothing like doing your own site for learning new stuff. And it's exciting to showcase our work and our clients.

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Color: Playing Favorites

Pantone 17-1463A lot of my clients say they know nothing about color, and want me to make those choices. But when the time comes to choose from several logo options or to review a website design, they suddenly have fierce color preferences. I love their realization: Color can communicate.

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