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Time to Plan Your Holiday Email Marketing

Does your company send holiday greetings? Do you mail a pre-printed holiday card, send gifts, or use email? We design custom holiday emails for our clients, from Thanksgiving to Christmas and New Year's. They have found that email is a great way to connect with their customers because it's a multi-tasker, with the ability to target different lists, personalize the salutation, and include a special deal or offer. Another plus: They get higher open rates on holiday emails as opposed to other times of the year.

Why Use a Custom Design?
The main advantage of using a custom design over a standard template is that it will get you noticed – the whole point of marketing!
    • You'll stand out above others who are using standard templates along with everyone else.
    • You can control your brand, the unique identity that you've developed in your other collateral. Consistent colors, text, images – all these help customers recognize you.
    • A custom design inherently has flexibility in layout, whereas a cookie-cutter template tries to be all things to all users and thus is restrictive.

Holiday email
Remember the 'Don'ts':
  • Don't blast your email on a Monday or Friday. Statistics show the best days and times are Wednesdays and Thursdays, mid-afternoon.
    • Don't use special fonts or Google fonts, unless you save that text as artwork. Best practices are to use web fonts and keep as text.
    • Don't clutter your email with tons of graphics or a long message. A holiday email is a quick read, even if you have more to say after "Happy New Year", such as a special offer or deal. And speaking of which . . .
    • If you're offering your customers a holiday deal, include a link to a web landing page where you can fully explain the details, and which includes a contact form to capture and fulfill the requests.

It's All in the Timing
Interestingly, according to a recent report from Yesmail Interactive, "Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday. However, themed emails for holidays that do not usually involve gift-giving (Halloween, Thanksgiving, Black Friday, and Cyber Monday) have the best open rates right before the holiday or actually on it." Read more about it here.

Don't let the holiday season go by without connecting with your customers; it's the perfect time to reach out in appreciation and do some marketing, too. Want to know more about leveraging your holiday email campaign? See these great Tips for Holiday Emails.